For 4 months the healthcare ecosystem has been inundated with COVID-related matters, when the fact of the matter is that most healthtech startups are not addressing COVID and are not rushing to pivot towards COVID.

However, innovation in healthcare is a slow and long game and we get that – some companies have products finally ready for market entry after years of hard work, and many others are developing products that won’t be ready for several years, with hurdles to be overcome around product development, regulation, healthcare economics and more.

The UK’s National Health Service is the largest healthcare provider in the world and in the past few months has undergone drastic changes, opening up more to innovation and technology than ever before.

Simultaneously, startups are adjusting and adapting their strategies – those that were focused on the US are in no rush to jump on a plane, and Britain (just a 2 h time difference with excellent tea) is a more appealing target than ever before. Or, put another way: when the world is in a crisis you do business wherever.

The UK Israel Tech Hub has partnered with some of the UK’s leading healthcare consultancies Hardian Health, Kaleidoscope Consultants, Pharmaceutical Resource Network and eg technology – each experts in their own domains, to bring you this carefully curated series to help demystify the UK and its wonderful National Health Service, focusing on getting back to business and not on COVID-19.